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About the book - now available in a new, revised edition
How do you lead in the most dynamic and diverse place on earth? Although I have worked in many countries around the world, I have a special fascination for the rich Gulf countries. No other economies have become so prosperous so quickly. No other metropolis is as multicultural as Dubai. No other wealthy country has committed to a radical transformation of its economy like that which Saudi Arabia is undertaking.In the Gulf, you do not succeed by following the Western playbook. Nor can you trust today the tricks that worked for you in the region in the past. The business environment is changing rapidly. The level of competition is becoming more intense.
I wrote Effective Business in the Gulf to help leaders in the region master leadership skills and interested people elsewhere gain new insight into business in the region. The book is organized in four parts:
1. Understanding the region and its conditions
2. Identifying the most pressing issues in a specific business
3. Resolving challenges in different leadership roles
4. Assembling a personal “leadership mosaic”
Endorsements of Effective Business In The Gulf
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Frank Dangeard
Deputy Chairman, Telenor, and independent director and advisor"Nicolai Tillisch’s little book is a pearl. Not only does it cover perfectly its purpose of addressing Effective Business in the Gulf, but also it provides excellent insights and business lessons that are applicable everywhere." -
Zafer Achi
Director Emeritus with McKinsey & Company and leadership coach"A necessary introduction to the region for all new up-and-coming executives and a handy recourse for more seasoned expats." -
Dr Nasser Saidi
Founder and President of Nasser Saidi & Associates and Former Minister of Economy, Trade and Industry of Lebanon"Effective Business in the Gulf is a practical, useful guide for anyone wanting to start a business or network in the GCC. Nicolai Tillisch brings knowledge and varied experience to the task." -
Dr Roger Hallowell
Affiliated Professor of strategy and business policy at HEC Paris"Business leaders in the Gulf who want to compete on an international level, or against international competitors, need to consider the sage wisdom in this book. Nicolai’s message is both inspiring and practical."