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About the book - now available in a new, revised edition

How do you lead in the most dynamic and diverse place on earth? Although I have worked in many countries around the world, I have a special fascination for the rich Gulf countries. No other economies have become so prosperous so quickly. No other metropolis is as multicultural as Dubai. No other wealthy country has committed to a radical transformation of its economy like that which Saudi Arabia is undertaking.

In the Gulf, you do not succeed by following the Western playbook. Nor can you trust today the tricks that worked for you in the region in the past. The business environment is changing rapidly. The level of competition is becoming more intense.

I wrote Effective Business in the Gulf to help leaders in the region master leadership skills and interested people elsewhere gain new insight into business in the region. The book is organized in four parts:

1. Understanding the region and its conditions
2. Identifying the most pressing issues in a specific business
3. Resolving challenges in different leadership roles
4. Assembling a personal “leadership mosaic”

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